Moh by Meera is inspired by a vision to bring sustainability and purposeful fashion together through the principles of slow fashion. In a world dominated by fast-paced trends, We wanted to create a brand that honors timeless artistry, like Indian chikankari, while encouraging mindful consumption. Slow fashion is about cherishing the story behind each piece, valuing craftsmanship, and promoting durability over disposability. Moh by Meera is our way of blending cultural heritage with a commitment to sustainability, offering designs that are beautiful, meaningful, and conscious of their impact on the planet. Our creations hold an heirloom quality—pieces that can be cherished and passed down from one generation to the next, carrying the stories of those who wore them.

Chikankari, largely a sustainable craft because it relies on manual labor and traditionally eco-friendly materials like cotton and muslin. The use of hand embroidery minimizes environmental impact compared to machine-made textiles, and promotes sustainable fashion through the revival of traditional crafts.